Write an RFQ for printed packaging

Printed packaging needs both a structural brief and an artwork brief. A dieline, substrate and finish determine how the pack works; print files determine how it looks. Mixing the two in casual comments makes proof approval and price comparison harder.

Define the requirement

Provide internal dimensions, intended product weight, material or performance requirements, dieline revision, artwork files, print coverage and finish. State whether the pack is for retail presentation or shipping protection. Ask for the assembled sample if fit or closure is important.

Questions to send with the RFQ

Request the print method, colour proof, structural prototype and the supplier's tolerance for trimming or folding. Ask whether tooling, plates or setup fees are separate. If sustainability claims will appear on the pack, verify the exact claim and evidence before printing.

Review the answer

Review physical fit and print quality independently. A colour-accurate flat proof cannot establish that the assembled box closes properly. Compare offers with the same material and finishing scope, and keep final artwork approval tied to a revision.

An example to adapt

For a hypothetical cosmetic carton, a sleeve may look attractive on screen but rub at the fold after assembly. A structural sample with the proposed board and a print proof together answer more than either alone.

Decision before sending

Give the supplier a clear proof sequence: structural fit first, then artwork and colour, then an assembled production reference where the job warrants it. Approving a flat print image before checking the pack's physical fit can lead to a beautiful unusable carton. Identify who owns each approval and how changes are numbered. If a label claim or symbol is still under review, mark it as open and prevent that artwork version from being treated as final.

Source context

GS1's barcode guide links symbol choice, print size and contrast to where packaging will be scanned. Supply the die-line, barcode data and approved print proof as controlled inputs; ask the printer to identify any artwork change needed for scannability.